Founders Behind Xtremity 3D
The Complete Story
PAL Practice Management is led by Dr. Aaron Rossi, MD. Dr. Rossi graduated from Elmhurst College in 2006, and received his medical degree from the University of Sint Eustatius School of Medicine in 2012. While still in medical school, Dr. Rossi discovered his passion and unique aptitude for the business management of private medical practice. Since graduating from medical school Dr. Rossi has served in multiple capacities across the healthcare continuum allowing him to expand his knowledge and develop a diverse skillset which he applies as CEO of PAL Health Technologies.
Driven by his passion to help private practice physicians navigate the ever-changing healthcare landscape, Dr. Rossi has developed a proven model for private practice management. He developed his model as he grew a single provider practice into a robust multi-specialty group, quadrupling the practice’s revenue in less than 5 years. Following that endeavor, Dr. Rossi honed his model while serving as the CEO for an ENT practice in Central Illinois, as well as the podiatry practice he shares with his business partner.
In 2018, Dr. Rossi and his business partner Gerald Paul, DPM, purchased and re-opened PAL Health Technologies, expanding the organization’s product and service offerings to include our new Practice Management, Revenue Cycle Management and IT service lines, almost completing Dr. Rossi’s vision of providing holistic business support and consulting to private practice physicians. He then in June 2019 launched Reditus Laboratories (full service Pathology lab), which he built off the strong PAL Foundation.
Even though Dr. Rossi’s primary focus is using his talents as CEO for several healthcare-based organizations in Central Illinois, including PAL Health Technologies and Reditus Laboratories, he continues to assist his business partner with his podiatry practice assisting in surgery as well. He also continues to provide care to patients through his other practice SoundChioce, which he employs a doctor of Audiology. Dr. Rossi believes staying in touch with direct patient care allows him to better serve PAL’s practice partners as he understands the challenges private practice physicians experience every day. His main goal that provides his drive is to keep doctors autonomous!
Dr. Rossi, and PAL’s team of practice consultants look forward to partnering with you and your team to help optimize your practice’s business operations, allowing you to focus on providing outstanding clinical care.
Gerald Paul, DPM has been practicing exceptional podiatric services for over 22 years. He is a graduate of Dr. William M. Scholl College of Podiatric Medicine, in Chicago, IL and is Board Certified in Podiatric Surgery by the American Board of Podiatric Surgery.
“Our goal is to improve the customer experience of our existing and new clients,” said Dr. Paul. “We are going to focus heavily on ensuring excellent, quality products to our clients. Products will be designed, produced and delivered in an exceptional manner. We won’t stand for anything less than perfection.”
One of the first new product rollouts for the company is Xtremity 3D, an iPad-based all-in-one solution for creating digital scans of feet using a highly advanced imaging accessory. Xtremity 3D is a second generation version of PAL’s XtremityOne which produces reliable, high-resolution imaging of the foot.